At last! You've actually found:

The Word-For-Word Scripts You Need To Build A Successful
Wholesale Business.

If you never know what to say to retailers,
that's because...

WOTSIT only

No-one's ever shown you how to talk to shopkeepers.

For your wholesale business to thrive, you need to stay in regular contact with the retailers who buy your work.

The emails you send must be simple. They can't take up much time because you need to fire off exactly the right words and get on with your busy day. And they have to cover you from business-as-usual right up to the trickiest, most awkward conversations.

That's what What To Say To Shopkeepers is all about.

Can I talk to you about emails for a minute?

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Guess how many my shop received from suppliers (and potential suppliers) last year.

Not just pitch emails, but order confirmations, dispatch notifications, here's-your-invoice emails and promotions.

Maybe a thousand?

Two thousand since it's been a particularly busy year?

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I received 7,583 emails from
suppliers in the last year alone.

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What does this tell us?

Well, first off, it shows why indie retailers like me tend to laugh in a deranged, cackling sort of way when we hear the words "inbox zero."

Hahhahhahahahhha!

Secondly, it shows that if you want to consistently sell your work to shops, you better be prepared to write a BOATLOAD of emails. 

Even in the early stages of your business, it's likely that you'll send hundreds every year.

Clare Yuille Bio Picture

But hang on. Have you ever been shown
HOW to write emails to retailers?

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Not just pitch emails to new stores, but day-to-day stuff like order confirmations, dispatch notifications, upsells and special offers?

Oh. Okay.

Has anyone ever shown you how to successfully chase a late payment by email, or tell a store that your wholesale prices are going up (or down)?

Huh. What about those really awkward conversations.

Saying no to a retailer who asks for a discount, for example. Or switching from sale or return (or consignment) to getting paid upfront.

Has anyone ever shown you how to write that kind of message in a calm, confident way - and given you the exact wording to use?

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I'll level with you.

I KNOW THEY HAVEN'T.

Up to now you've:

  • Had to figure out what to say to a store (and how to say it) on your own.
  • Resorted to panicked online searches because your mind's gone blank and a retailer is waiting for your response.
  • Put off handling a situation for weeks (or months) because you didn't know what to say.
  • Procrastinated until the situation's become so big, urgent and terrifying that you want to crawl under the rug.

And when people hear you're struggling to write an email, what's their typical advice?

"Just be yourself! Don't try so hard! Be confident!"

If this kind of pull-up-your-socks talk helps you put words on the screen, wonderful.

But if it makes you want to strangle someone with their socks, I've got something you're going to love.

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But first,

How long would it take you to write emails for these common situations?

  • Increasing your wholesale prices.

  • Saying no to a discount request.

  • When a problem isn't your fault.

  • Pitching a collaboration.

  • Declining to supply a store.

  • Responding to an angry stockist.

  • Asking a store to order again.

  • Handling an exclusivity request.

  • When items are faulty.

  • Celebrating a milestone.

  • A payment's REALLY overdue.

  • A store breaks your Ts+Cs.

  • Welcoming a new stockist.

  • Switching to getting paid upfront.

  • Explaining a delay.

More than fifteen minutes each?

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Would copying and pasting the right words make your life SO MUCH EASIER?

Would you like to feel MUCH
MORE CONFIDENT about writing to retailers?

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Would you like clear, simple scripts for what to say in ALMOST ANY SITUATION?

And would you like to have them at your fingertips, ready to pull out at a moment's notice, so you're never stuck on what to say again?

You can have those templates in your wholesale toolkit before you go to bed TONIGHT. Let me show you.

Diana

"This is priceless. I used to spend hours writing emails and choosing the right words. This bundle saves so much precious time and lets me focus on other important things in my business."

Diana Carriço, Skincare Designer

I'm excited to introduce you to

What To Say To Shopkeepers

103 Done-for-you, word-for-word scripts that make talking (and selling) to retailers
SO MUCH EASIER.

WOTSIT only

What To Say To Shopkeepers contains:

103 Fill-in-the-blanks scripts
for working with retailers.

All you have to do is choose one, tweak it to suit your situation,
paste it into a blank email and hit SEND.

Here's how it breaks down:

11 Business As Usual Scripts

Writing everyday emails from scratch is a huge time-suck. Use these scripts to create bespoke templates for order confirmations, dispatch notifications and other frequent communications, so all you have to do from now on is change a few details and hit "send."

11 Getting Paid Scripts

Chasing late payments can be incredibly stressful for creative people. You're an artist, not a debt-collector. These effective scripts tell you what to say to retailers when payments fall overdue - with no anxiety or awkwardness.

4 Sale Or Return Scripts

Working on a sale or return (or consignment) basis with a store or gallery is a big risk for you, so you want to be sure you set clear boundaries. These straightforward scripts will help you do that, without you seeming pushy or difficult.

18 Selling Scripts

Regularly asking your stockists to buy from you is vital to the success of every wholesale business, but many artists hate to do it. That's okay. These scripts will show you how to sell to stores in a way that feels good AND snags you new orders.

11 Making Changes Scripts

Letting stockists know that you're adjusting your prices, terms and conditions or other areas of your business can be a worrying prospect. Use these scripts to keep them in the loop while sounding relaxed, friendly and unapologetic.

29 Awkward Conversations Scripts

When tricky, sensitive or downright weird situations come up, these scripts have your back. Exclusivity arrangements, winning back cold stockists, firing a stockist and much more - they're ready to spring into action for you.

19 Nurturing And Collaboration Scripts

Wholesale is all about relationships. These scripts help you to take outstanding care of your stockists so they're impressed, your visibility is boosted, you get more orders and they have no reason to buy from anyone else.

You're about to have

Template scripts for these 15 situations...

  • Increasing your wholesale prices.

  • Saying no to a discount request.

  • When a problem isn't your fault.

  • Pitching a collaboration.

  • Declining to supply a store.

  • Responding to an angry stockist.

  • Asking a store to order again.

  • Handling an exclusivity request.

  • When items are faulty.

  • Celebrating a milestone.

  • A payment's REALLY overdue.

  • A store breaks your Ts+Cs.

  • Welcoming a new stockist.

  • Switching to getting paid upfront.

  • Explaining a delay.

Plus 88 more, including:

  • Declining a new order because the store hasn't paid for the last one (page 28.)

  • Asking for an update on your sale-or-return items - which items have sold, whether the store would like to re-order (page 33.)

  • Inviting a retailer to visit your stand at a trade show (page 48.)

  • Following up with a retailer you met at a trade show and turning their initial interest into an order (page 51.)

  • Handling common order problems, like when items are missing or have been damaged in transit (page 14.)

  • Telling a store that your wholesale prices are about to go up (page 61.)

  • Telling a store that your minimum order or carriage paid level are about to go up (page 59.)

  • Letting a retailer know you're taking time off for things like maternity leave or because you're going on sabbatical (page 63.)

  • Informing a retailer that you're about to register for VAT (or another sales tax) and the changes they can expect (page 66.)

  • Winning back a former stockist (page 72) or a stockist who simply hasn't placed an order for a while (page 73.)

  • When a store's exclusivity is about to expire (page 81.)

  • Telling a store about a massive problem, like a fire or flood at your workshop, in a clear, calm way (page 85.)

  • When you've let an enquiry or question slide for far too long and you know you should finally respond but are almost too embarrassed (page 93.)

  • Asking a retailer for a testimonial you can use in your wholesale catalogue or on your website (page 117.)

Jo Campbell

You've given me exactly the right words (or near enough that it's quick and relatively painless to make them perfectly fit my voice) to tell retailers what I need them to hear, without the prolonged angst that would otherwise be the case. I'm a wordsmith by trade, but "What to Say to Shopkeepers" is still is the most fantastic stuff.

Jo Campbell, Textile Designer

Here's everything you're about to have
in your wholesale toolkit.

What To Say To Shopkeepers Ipad

Word-For-Word Scripts

103 Fill-in-the-blanks template emails for working with retailers.

Editable Versions

Forget typing out the whole thing - copy, customise and paste.

My Tips And Advice

Look out for my notes on when and how to use the scripts.

Plus, Pitching & Following Up Scripts

For approaching retailers about stocking your work. These two scripts are usually only available for consulting clients and students taking my What Retailers Want training.

WOTSIT only

Look, emails are simply a way to get an idea
out of your head and into a retailer's.

IDEAS-WEB
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But retailers are busy people and it can be hard to get our attention.

I spend thousands on lovely things like yours every year. As a result, I know all about emails between suppliers and stores.

I got 7,583 of them last year alone, remember?

The point is that I know what works - and what doesn't. I know what comes across as professional and valuable to a retailer, and what sounds bland, forgettable or annoying.

So let me show you how to do this stuff. There's no need to reinvent the wheel or slog through years of painstaking trial and error to figure out what works.

I can tell you.

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Don't be stuck anymore.
Use these scripts to build your
wholesale business.

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103 Template Scripts

Editable Word Versions

What To Say To Shopkeepers Ipad

My Tips And Advice

2 Pitching Scripts

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Ready to stop torturing yourself and hit SEND on that email today?

Get What To Say To Shopkeepers
For Only $97

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Ginger-Vee Carter

"You've out-done yourself. I'm feeling confident now! Bring it on, stockists!"

Ginger-vee Carter, Natural Skincare Creator

Caroline Åskov Arnecke

“It gave me the courage to make a simple catalogue and mail it to a few shops. Within 12 hours the first one made an order!"

Caroline Åskov Arnecke, Ceramicist

Julie

"Now I know what I've got to do today. These scripts are BRILLIANT!"

Julie Fountain, Lampworker

Get the actual words to say in
103 different situations.

WOTSIT only

"What happens when I order?"

You'll be taken to a screen to confirm your order. You'll download your What To Say To Shopkeepers materials as a zip file. You'll open it up and get started.

It all takes just a few minutes.

"Are these scripts all I need to sell to shops?"

No. These template scripts will do a lot of the heavy lifting for you, but retailers need to see more than just an email. That means a wholesale catalogue, a line sheet or price list and your terms and conditions. How to put those things together is covered in detail in my What Retailers Want training.

103 Template Scripts

Editable Word Versions

What To Say To Shopkeepers Ipad

My Tips And Advice

2 Pitching Scripts

"Are all of the scripts brand new?"

If you've taken every single class Indie Retail Academy has ever offered, you'll have come across 21 of these scripts before. The remaining 82 scripts, however, are brand new. Indie Retail Academy has never offered a template scripts bundle this comprehensive before.

"How do I actually use the scripts?"

You'll receive your scripts as both a digital PDF, and in an editable Word document. All you have to do is copy and paste the text into your preferred email program, fill in the blanks to suit the context, and maybe tweak some things so it fits with your style. Using my ready-made structure really speeds things up, even in tricky situations. 

WOTSIT only
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Ready to stop torturing yourself and hit SEND on that email today?

Get What To Say To Shopkeepers
For Only $97

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