When you get zero response or an outright “no” from a retailer, here’s what it means:
– I haven’t read your email yet.
– I’d love to buy but there’s nothing left in our budget.
– I’m having a passionate affair with Pablo from Hair Hair Hair next door, and am too busy buying frilly underthings and researching discreet B+Bs on Tripadvisor to think about stock.
– I have Covid.
– All my staff have Covid.
– My inbox is so terrifyingly full I’ve stopped looking at new emails.
– I’m not sure if I trust you yet.
– We’re having a bad month and I’m scared to spend the money.
– I’m on holiday in Cancun. Okay, Skegness.
– I just bought something similar from another supplier.
– We haven’t sold through our last delivery from you yet.
– I haven’t planned for this purchase.
– I’m going to make a big order from you next month.
– I’m running an event in the shop and am completely distracted.
– Our upstairs neighbour left the tap running and now his bathtub is in my office.
– I stocked a similar item in the past, got burned and don’t want to feel like a fool again.
– Thinking about this will cause me to think about other things, like how we need a new display unit or should completely re-think our jewellery selection, and I 100% cannot deal with that right now.
Here’s what no doesn’t mean:
– I’ve given my full attention and consideration to every aspect of your offer and I hate it and I hate you.
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