awkward conversations on ipad
awkward conversations example script
awkward conversations table of contents

Scripts included in Awkward Conversations:

Declining to supply a store that's not right for your work

When a retailer says you use too much (or not enough) packaging

Weaselling out of a meeting

Here's why I'm not running a sale

Responding to an angry retailer

Apologising to a retailer

Major crisis - Here's what's happened

Major crisis - Here's an update

Major crisis - Here's where we go from here

When you send a mistake to one retailer

When you send a mistake to all your retailers

When you've let an enquiry slide for too long

I can't fulfill a new order just now

I said I could meet your deadline but I can't

I'm rebranding or changing my company name

I'm taking time off - closing down for a while

I'm taking time off - here's who's in charge now

When a retailer suffers a bereavement

No, I won't bend my terms and conditions for you

When a retailer breaks your terms and conditions

Firing a retailer

Awkward Conversations Templates Pack

$17.00

What if tricky situations with retailers didn't scare you?

The Awkward Conversations script templates pack is for makers who want to be prepared for difficult moments in their wholesale business by having a calm, confident response at their fingertips.

What is a script templates pack?

These fill-in-the-blanks scripts allow you to effortlessly write professional emails to retailers, at a fraction of the cost of hiring me to tell you what to say.

Fully customizable to fit your style and the situation, all you have to do is copy a script into a blank email, fill in the relevant details and hit send.

No searching for the right words. No freaking out when things go wrong (as they do for everyone, sometimes.) No ghosting your stockists instead of just getting in touch.

Now you can come across as polished and professional even when things get weird, and get the heck on with your day.

I've been an indie retailer for well over a decade and worked with thousands of students and clients all over the world. With the Awkward Conversations templates pack in your toolkit, it doesn't matter if you're brand new to wholesale or not a natural writer.

These scripts allow you to borrow my brain.

The Awkward Conversations scripts pack is recommended for you if:

You sell your work to stores or intend to soon.

You've got a trade show coming up.

You're getting ready to sell on Faire or another wholesale marketplace.

You don't know what retailers expect from your emails.

You could do with a shot of confidence.

You're dealing with a difficult situation with a store and don't know what to say about it.

Here's what's inside:

  • 21 Awkward Conversations Script Templates (PDF)
  • BONUS - Your Questions Answered (Audio + Transcript)

If you struggle to write emails to stores, you're not alone. Stress, dread, nerves - these are all words I've heard makers use to describe how it makes them feel.

And frustration because they find it so hard.

But look at it this way.

Has anyone ever shown you how to do this stuff?

Has anyone actually walked you through how to fire a stockist or apologise for letting an enquiry slide?

I know they haven't.

Up to now, you've had to figure it out all by yourself - often under considerable pressure.

These script templates are designed to fix that, in just a couple of clicks.

awkward conversations on ipad

Awkward Conversations Templates Pack

$17.00

What if tricky situations with retailers didn't scare you?

The Awkward Conversations script templates pack is for makers who want to be prepared for difficult moments in their wholesale business by having a calm, confident response at their fingertips.

awkward conversations example script

What is a script templates pack?

These fill-in-the-blanks scripts allow you to effortlessly write professional emails to retailers, at a fraction of the cost of hiring me to tell you what to say.

Fully customizable to fit your style and the situation, all you have to do is copy a script into a blank email, fill in the relevant details and hit send.

No searching for the right words. No freaking out when things go wrong (as they do for everyone, sometimes.) No ghosting your stockists instead of just getting in touch.

Now you can come across as polished and professional even when things get weird, and get the heck on with your day.

I've been an indie retailer for well over a decade and worked with thousands of students and clients all over the world. With the Awkward Conversations templates pack in your toolkit, it doesn't matter if you're brand new to wholesale or not a natural writer.

These scripts allow you to borrow my brain.

awkward conversations table of contents

Scripts included:

Declining to supply a store that's not right for your work

When a retailer says you use too much (or not enough) packaging

Weaselling out of a meeting

Here's why I'm not running a sale

Responding to an angry retailer

Apologising to a retailer

Major crisis - Here's what's happened

Major crisis - Here's an update

Major crisis - Here's where we go from here

When you send a mistake to one retailer

When you send a mistake to all your retailers

When you've let an enquiry slide for too long

I can't fulfill a new order just now

I said I could meet your deadline but I can't

I'm rebranding or changing my company name

I'm taking time off - closing down for a while

I'm taking time off - here's who's in charge now

When a retailer suffers a bereavement

No, I won't bend my terms and conditions for you

When a retailer breaks your terms and conditions

Firing a retailer

The Awkward Conversations scripts pack is recommended for you if:

You sell your work to stores or intend to soon.

You've got a trade show coming up.

You're getting ready to sell on Faire or another wholesale marketplace.

You don't know what retailers expect from your emails.

You could do with a shot of confidence.

You're dealing with a difficult situation with a store and don't know what to say about it.

Here's what's inside:

  • 21 Awkward Conversations Script Templates (PDF)
  • BONUS - Your Questions Answered (Audio + Transcript)

If you struggle to write emails to stores, you're not alone. Stress, dread, nerves - these are all words I've heard makers use to describe how it makes them feel.

And frustration because they find it so hard.

But look at it this way.

Has anyone ever shown you how to do this stuff?

Has anyone actually walked you through how to fire a stockist or apologise for letting an enquiry slide?

I know they haven't.

Up to now, you've had to figure it out all by yourself - often under considerable pressure.

These script templates are designed to fix that, in just a couple of clicks.

awkward conversations on ipad

Awkward Conversations Templates Pack

$17.00

What if tricky situations with retailers didn't scare you?

The Awkward Conversations script templates pack is for makers who want to be prepared for difficult moments in their wholesale business by having a calm, confident response at their fingertips.

awkward conversations example script

What is a script templates pack?

These fill-in-the-blanks scripts allow you to effortlessly write professional emails to retailers, at a fraction of the cost of hiring me to tell you what to say.

Fully customizable to fit your style and the situation, all you have to do is copy a script into a blank email, fill in the relevant details and hit send.

No searching for the right words. No freaking out when things go wrong (as they do for everyone, sometimes.) No ghosting your stockists instead of just getting in touch.

Now you can come across as polished and professional even when things get weird, and get the heck on with your day.

I've been an indie retailer for well over a decade and worked with thousands of students and clients all over the world. With the Awkward Conversations templates pack in your toolkit, it doesn't matter if you're brand new to wholesale or not a natural writer.

These scripts allow you to borrow my brain.

awkward conversations table of contents

Scripts included:

Declining to supply a store that's not right for your work

When a retailer says you use too much (or not enough) packaging

Weaselling out of a meeting

Here's why I'm not running a sale

Responding to an angry retailer

Apologising to a retailer

Major crisis - Here's what's happened

Major crisis - Here's an update

Major crisis - Here's where we go from here

When you send a mistake to one retailer

When you send a mistake to all your retailers

When you've let an enquiry slide for too long

I can't fulfill a new order just now

I said I could meet your deadline but I can't

I'm rebranding or changing my company name

I'm taking time off - closing down for a while

I'm taking time off - here's who's in charge now

When a retailer suffers a bereavement

No, I won't bend my terms and conditions for you

When a retailer breaks your terms and conditions

Firing a retailer

The Awkward Conversations scripts pack is recommended for you if:

You sell your work to stores or intend to soon.

You've got a trade show coming up.

You're getting ready to sell on Faire or another wholesale marketplace.

You don't know what retailers expect from your emails.

You could do with a shot of confidence.

You're dealing with a difficult situation with a store and don't know what to say about it.

Here's what's inside:

  • 21 Awkward Conversations Script Templates (PDF)
  • BONUS - Your Questions Answered (Audio + Transcript)

If you struggle to write emails to stores, you're not alone. Stress, dread, nerves - these are all words I've heard makers use to describe how it makes them feel.

And frustration because they find it so hard.

But look at it this way.

Has anyone ever shown you how to do this stuff?

Has anyone actually walked you through how to fire a stockist or apologise for letting an enquiry slide?

I know they haven't.

Up to now, you've had to figure it out all by yourself - often under considerable pressure.

These script templates are designed to fix that, in just a couple of clicks.

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