


Scripts included in Awkward Conversations:
Declining to supply a store that's not right for your work
When a retailer says you use too much (or not enough) packaging
Weaselling out of a meeting
Here's why I'm not running a sale
Responding to an angry retailer
Apologising to a retailer
Major crisis - Here's what's happened
Major crisis - Here's an update
Major crisis - Here's where we go from here
When you send a mistake to one retailer
When you send a mistake to all your retailers
When you've let an enquiry slide for too long
I can't fulfill a new order just now
I said I could meet your deadline but I can't
I'm rebranding or changing my company name
I'm taking time off - closing down for a while
I'm taking time off - here's who's in charge now
When a retailer suffers a bereavement
No, I won't bend my terms and conditions for you
When a retailer breaks your terms and conditions
Firing a retailer
Awkward Conversations Templates Pack
$17.00
What if tricky situations with retailers didn't scare you?
The Awkward Conversations script templates pack is for makers who want to be prepared for difficult moments in their wholesale business by having a calm, confident response at their fingertips.
What is a script templates pack?
These fill-in-the-blanks scripts allow you to effortlessly write professional emails to retailers, at a fraction of the cost of hiring me to tell you what to say.
Fully customizable to fit your style and the situation, all you have to do is copy a script into a blank email, fill in the relevant details and hit send.
No searching for the right words. No freaking out when things go wrong (as they do for everyone, sometimes.) No ghosting your stockists instead of just getting in touch.
Now you can come across as polished and professional even when things get weird, and get the heck on with your day.
I've been an indie retailer for well over a decade and worked with thousands of students and clients all over the world. With the Awkward Conversations templates pack in your toolkit, it doesn't matter if you're brand new to wholesale or not a natural writer.
These scripts allow you to borrow my brain.
The Awkward Conversations scripts pack is recommended for you if:
You sell your work to stores or intend to soon.
You've got a trade show coming up.
You're getting ready to sell on Faire or another wholesale marketplace.
You don't know what retailers expect from your emails.
You could do with a shot of confidence.
You're dealing with a difficult situation with a store and don't know what to say about it.
Here's what's inside:
If you struggle to write emails to stores, you're not alone. Stress, dread, nerves - these are all words I've heard makers use to describe how it makes them feel.
And frustration because they find it so hard.
But look at it this way.
Has anyone ever shown you how to do this stuff?
Has anyone actually walked you through how to fire a stockist or apologise for letting an enquiry slide?
I know they haven't.
Up to now, you've had to figure it out all by yourself - often under considerable pressure.
These script templates are designed to fix that, in just a couple of clicks.
Or get this script pack and many more with the Everything Bundle

Awkward Conversations Templates Pack
$17.00
What if tricky situations with retailers didn't scare you?
The Awkward Conversations script templates pack is for makers who want to be prepared for difficult moments in their wholesale business by having a calm, confident response at their fingertips.

What is a script templates pack?
These fill-in-the-blanks scripts allow you to effortlessly write professional emails to retailers, at a fraction of the cost of hiring me to tell you what to say.
Fully customizable to fit your style and the situation, all you have to do is copy a script into a blank email, fill in the relevant details and hit send.
No searching for the right words. No freaking out when things go wrong (as they do for everyone, sometimes.) No ghosting your stockists instead of just getting in touch.
Now you can come across as polished and professional even when things get weird, and get the heck on with your day.
I've been an indie retailer for well over a decade and worked with thousands of students and clients all over the world. With the Awkward Conversations templates pack in your toolkit, it doesn't matter if you're brand new to wholesale or not a natural writer.
These scripts allow you to borrow my brain.

Scripts included:
Declining to supply a store that's not right for your work
When a retailer says you use too much (or not enough) packaging
Weaselling out of a meeting
Here's why I'm not running a sale
Responding to an angry retailer
Apologising to a retailer
Major crisis - Here's what's happened
Major crisis - Here's an update
Major crisis - Here's where we go from here
When you send a mistake to one retailer
When you send a mistake to all your retailers
When you've let an enquiry slide for too long
I can't fulfill a new order just now
I said I could meet your deadline but I can't
I'm rebranding or changing my company name
I'm taking time off - closing down for a while
I'm taking time off - here's who's in charge now
When a retailer suffers a bereavement
No, I won't bend my terms and conditions for you
When a retailer breaks your terms and conditions
Firing a retailer
The Awkward Conversations scripts pack is recommended for you if:
You sell your work to stores or intend to soon.
You've got a trade show coming up.
You're getting ready to sell on Faire or another wholesale marketplace.
You don't know what retailers expect from your emails.
You could do with a shot of confidence.
You're dealing with a difficult situation with a store and don't know what to say about it.
Here's what's inside:
If you struggle to write emails to stores, you're not alone. Stress, dread, nerves - these are all words I've heard makers use to describe how it makes them feel.
And frustration because they find it so hard.
But look at it this way.
Has anyone ever shown you how to do this stuff?
Has anyone actually walked you through how to fire a stockist or apologise for letting an enquiry slide?
I know they haven't.
Up to now, you've had to figure it out all by yourself - often under considerable pressure.
These script templates are designed to fix that, in just a couple of clicks.
Or get this script pack and many more with the Everything Bundle

Awkward Conversations Templates Pack
$17.00
What if tricky situations with retailers didn't scare you?
The Awkward Conversations script templates pack is for makers who want to be prepared for difficult moments in their wholesale business by having a calm, confident response at their fingertips.

What is a script templates pack?
These fill-in-the-blanks scripts allow you to effortlessly write professional emails to retailers, at a fraction of the cost of hiring me to tell you what to say.
Fully customizable to fit your style and the situation, all you have to do is copy a script into a blank email, fill in the relevant details and hit send.
No searching for the right words. No freaking out when things go wrong (as they do for everyone, sometimes.) No ghosting your stockists instead of just getting in touch.
Now you can come across as polished and professional even when things get weird, and get the heck on with your day.
I've been an indie retailer for well over a decade and worked with thousands of students and clients all over the world. With the Awkward Conversations templates pack in your toolkit, it doesn't matter if you're brand new to wholesale or not a natural writer.
These scripts allow you to borrow my brain.

Scripts included:
Declining to supply a store that's not right for your work
When a retailer says you use too much (or not enough) packaging
Weaselling out of a meeting
Here's why I'm not running a sale
Responding to an angry retailer
Apologising to a retailer
Major crisis - Here's what's happened
Major crisis - Here's an update
Major crisis - Here's where we go from here
When you send a mistake to one retailer
When you send a mistake to all your retailers
When you've let an enquiry slide for too long
I can't fulfill a new order just now
I said I could meet your deadline but I can't
I'm rebranding or changing my company name
I'm taking time off - closing down for a while
I'm taking time off - here's who's in charge now
When a retailer suffers a bereavement
No, I won't bend my terms and conditions for you
When a retailer breaks your terms and conditions
Firing a retailer
The Awkward Conversations scripts pack is recommended for you if:
You sell your work to stores or intend to soon.
You've got a trade show coming up.
You're getting ready to sell on Faire or another wholesale marketplace.
You don't know what retailers expect from your emails.
You could do with a shot of confidence.
You're dealing with a difficult situation with a store and don't know what to say about it.
Here's what's inside:
If you struggle to write emails to stores, you're not alone. Stress, dread, nerves - these are all words I've heard makers use to describe how it makes them feel.
And frustration because they find it so hard.
But look at it this way.
Has anyone ever shown you how to do this stuff?
Has anyone actually walked you through how to fire a stockist or apologise for letting an enquiry slide?
I know they haven't.
Up to now, you've had to figure it out all by yourself - often under considerable pressure.
These script templates are designed to fix that, in just a couple of clicks.
Or get this script pack and many more with the Everything Bundle
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