Product Description Repair Kit

A Step-By-Step Process For Writing
Profitable Product Descriptions

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Do you know your product
inside out, but still find it
hard to describe?

Frustration. Annoyance.

A sudden interest in re-arranging your kitchen cupboards. These are all signs that you're struggling with copywriting.

Many creative people find coming up with persuasive product descriptions surprisingly difficult.

When there's so much you could say, how do you decide what to put in and what to leave out?

I can tell you, but first I have a question.

Ever read a product description and thought:

"OMG, I have to buy this."

  • Then you made a purchase because ...
  • You felt "I really want this..."
  • You thought "It makes sense to buy it..."
  • You said "Great. Where's my bank card?"

The Product Description Repair Kit is a simple process for writing persuasive product descriptions.

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Get Your Perfect Product Descriptions In 3 Simple Steps.

This is the process I use when working with clients.
Here's how it goes.

First, we work out what product descriptions are really for.

Product descriptions don't always get the time and attention they deserve from artists. That's crazy because they have a huge effect on how well your work sells. Our first step is getting a clear understanding of the SINGLE, SIMPLE JOB of every product description.

  • The buyer dilemma your descriptions MUST solve.
  • Write powerful descriptions without re-inventing the wheel.
  • The two kinds of information buyers are looking for.
Product Description Repair Kit
Product Description Repair Kit

Next, we work out the goal of your specific product descriptions.

Sales of your product are strongly influenced by what you say about it. Simply providing stats and specs isn't enough. In order to spark the desire to buy, you have to make an emotional connection with your customer. In this step, you'll learn how to do that using just a few, well-chosen words.

  • How to TANTALISE buyers with rich (but brief) detail. 
  • The answer to "But why should I buy YOUR product?"
  • How to turn ordinary into irresistible.

Then, we make sure you avoid all the common screw-ups.

In the final step you'll learn the best practices that make a huge difference to how well your product descriptions perform. You may not love being told what to do. I don't either. But these simple principles fall under the heading "LESSONS LEARNED." Take the hint and there's no need to find this stuff out the hard way.

  • How to tell engaging stories in your product descriptions.
  • How to structure descriptions and how long they should be.
  • 9 BIG mistakes that cancel out all your hard work.
Product Description Repair Kit

And just like that,
your product descriptions
are DONE.

If you want to sell more, people need to know why they should buy YOUR product and not the other guy's.

That's the difference between "Oh, that's nice" and "Oh my goodness, I need this NOW."

And you can make that happen without battling writer's block, getting overwhelmed or sounding like a used car salesman.

So, ready to get started?

Here's everything you're about to get:

product description iphon

LISTEN
Podcast-quality
recording of class

Product Description Repair Kit

READ
Instant download of
class PDF

Product Description Worksheets

SCRIBBLE
Printable + editable
worksheets

Is it time your product descriptions pulled their weight?

Get The Product Description Repair Kit
now for just $47

Start talking about your work in a way
that makes people want to buy.

Product Description Repair Kit

"How long before my descriptions are done?"

If you wanted to, you could use the Product Description Repair Kit to create new descriptions in an afternoon. Give it a weekend or a couple of evenings and you'll come up with something more highly polished. The time frame depends on your writing process and how many descriptions you need, but this is a fluff-free, fast-acting, practical class.

"I'm not a writer. Can this work for me?"

You don't have to be Hemingway to use this kit. Copy writing is simply a skill you must develop to succeed as a creative entrepreneur. The Product Description Repair Kit won't bore or bamboozle you, talk down to you or load you up with a bunch of stuff you don't actually need to know. It's short, it's fun and it gets results - even if you wouldn't call yourself a writer.

product description iphon

LISTEN
Podcast-quality
recording of class

Product Description Repair Kit

READ
Instant download of
class PDF

Product Description Worksheets

SCRIBBLE
Printable + editable
worksheets

"What happens when I order?"

You'll be taken to a page to confirm your purchase. Once your order is complete, you'll receive an email with instant access to the entire kit.

"How long do I have access to the Product Description Repair Kit?"

Forever. The whole thing is yours for life, including free updates. Whenever you need to talk about your work in written form, this kit has you covered.

Product Description Repair Kit
Clare Yuille Bio Picture

 About Clare

Clare Yuille owns Merry + Bright, an award-winning lifestyle store in the Scottish Borders. She's also a wholesale consultant to hundreds of product-based creative businesses. Her clients and students work in all disciplines, from fashion to furniture, and range from start-ups to established suppliers with dozens of domestic and international stockists. Clare's been teaching artists to sell their work to shops since 2012.

Her clients' achievements include doubling their number of wholesale accounts, winning prestigious stockists such as The National Trust and Tate Modern, exhibiting at Maison Et Objet, Autumn Fair, NY Now, Top Drawer, BCTF and International Jewellery London, pitching at Liberty's Open Call and collaborating with Anthropologie on surface design.

She's spoken about selling to shops for The Design Trust, Maker's Biz, Folksy, the London Jewellery School, Emergents and Paperfest, and her programmes have helped over 10,000 artists sell their work to shops.

Folksy logo 2017
top drawer 2017
Craft Scotland Logo
Design Trust Logo
Maker's Biz

Is it time your product descriptions pulled their weight?

Get The Product Description Repair Kit
now for just $47