Pricing &
Getting Paid
The articles in this section of the Knowledge Hub cover pricing basics, mark-ups, the trouble with sale or return (also called consignment,) and payment arrangements.
Two things spark a great deal of anxiety for makers: pricing for wholesale and retailers’ mark ups.
Let’s take a quick spin through some of the most common pricing mistakes and make sure you know how to avoid them.
I can’t tell you exactly what to charge for the lovely thing you make, but we’re aiming for “makes sense” pricing.
Price is a flighty mistress who wears many disguises. And if you think “Not in my little business,” I’ve got news for you.
If you want customers to pay big money, you’ve got to look like big money. So let's boost your product's value markers.
Let’s talk about how to boost your second set of value markers - the ones which aren't part of your product.
When your value markers and prices conflict, buyers get confused. Here's how to diagnose and fix it.
If your prices are in need of a little tune-up, there will be signs. Let’s take a look at thirteen reasons to charge more.
Telling buyers about a price increase can be worrying. What if it scares your customers away?
Most retailers have been very frightened for the future of their business at some point since 2008.
There’s a big problem with sale or return and it might be straight-up killing your business.
Pricing Hacks:
Anchoring
Let’s talk about a truly weird but tried-and-tested pricing strategy, rooted in buyer psychology.
Pricing Hacks:
Numbers & Symbols
Before you write it off, take a deeper look into the mysteriously persuasive world of charm pricing.
Should You Offer
Quantity Pricing?
Should your wholesale price vary depending on how many items retailers order, or should you stick to one price?
Let's go over three different payment arrangements and figure out which one suits you best.
