Finding the
right stores

The articles in this section of the Knowledge Hub talk about how to spot retailers who are a good fit for your products.

If you want a hundred stockists, your goal is not to get to a hundred stockists. Your goal is to get to one.

Character products help to make a shop memorable. Workhorse products help to make a shop profitable.

Stephanie Carswell is the owner of Hawthorn Handmade and a member of my Sell Like An Artist community.

Long, complicated answers to the question “Why are you doing this?” are not a good sign.

There are only three types of customer in the world, and you're only interested in two of them.

In the hundreds of submissions shopkeepers receive, do you know what the two most common words are?

Here’s something lovely: sometimes shopkeepers ask you if they can stock your work.