Knowledgeable humans,
at your service.

Indie Retail Academy is a small team dedicated to giving creative people a leg up in the world of wholesale. Anthony is standing by to help, but maybe the answer you're looking for is below.

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    About Indie Retail Academy

Who are you and what's Indie Retail Academy?

Indie Retail Academy is where makers, artists and designers learn to sell their work to independent retailers.

It's run by me, Clare Yuille. I've been an independent retailer since 2009 and have been teaching creative people about wholesale since 2012. More about me here.

In addition to all the free articles I share in the Knowledge Hub and the resources available in the store, I also work one-on-one with clients.

Can you help me sell to major retailers?

Indie Retail Academy serves a particular niche of creative entrepreneurs very well, but it’s not for everyone. You won’t learn how to sell your work to big department stores or multiples, anything to do with licensing, sales reps, manufacturing or the magic formula for overnight wealth and success.

No leprechauns here, I’m afraid. But if you want to learn how to sell to independent boutiques and galleries, this place is for you.

What kind of artists do you help?

Stationery makers, ceramicists, painters, illustrators, furniture makers, skin care makers, jewellery designers, glass makers, fashion designers, lingerie designers, swimwear designers, photographers, papercut artists, book binders, leather workers, stone carvers and sculptors, weavers, textile designers, print makers and chocolatières have all used my resources, classes and consulting to sell their work to shops.

If you make a lovely thing and you want to sell it to independent retailers, Indie Retail Academy is for you.

Does your guidance apply where I live?

Yes. There are Indie Retail Academy students in the UK, the US and Canada, South America, India, Scandinavia, Australia, Indonesia and countries all around the world.

You may have to make small adjustments depending on your industry and location, but the principles you'll learn are universal.

What results do clients and students typically achieve?

Indie Retail Academy students and clients snag their very first stockists, increase the number and value of the wholesale accounts they already have, find the confidence to exhibit at prestigious trade shows and suggest collaborations with retailers.

They make more money and feel less overwhelmed - have a look at the testimonials section on this page for specufic examples. Your mileage may vary, and of course no results are guaranteed, but if you put in the work, you're making it more likely that good things will happen.

How long till I see results?

That depends on what how you like to learn, the time you have available to work on your wholesale business and where you're starting from.

If you’ve chosen the right stores and all your other elements are in place, you might get a positive response fairly quickly. Or it might take much longer than that.

But the things we talk about in Advice Calls, my articles, templates and workshops tend to stack. The more you put them into practice, the more their effectiveness builds up and the quicker you start seeing results.

What's the Knowledge Hub?

The Knowledge Hub is the section of the Indie Retail Academy website containing all my free articles on selling your work to shops. Have a look here.

How can I hear about new articles, templates and workshops?

Subscribe to my newsletter right here.

How does Indie Retail Academy give back?

Indie Retail Academy makes monthly donations to organisations working to make the world better. More on that here.

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    Booking an advice call

What can I ask you?

Over the years I've discovered that advice calls work best when we start with one simple question. When you book, I'll ask you to answer a short questionnaire to help you figure out what that question might be.

It's okay if you're not sure. Makers often come to me because their wholesale business (and their feelings about their wholesale business) = a big ball of snakes.

That's fine. All you have to do is pick one snake. As we go along, you might find the others start to untangle themselves.

In terms of the general topics we can talk about, have a look at the "What can I help you do?" section on the Book An Advice Call page.

How long are advice calls and what platform will we use?

We'll talk via Zoom for 45 minutes. You'll receive instructions on how to join our call using your computer when you book.

Choose to chat via audio-only if you prefer - that's completely fine by me.

What time slots are available for advice calls?

Advice calls happen on Tuesdays and Thursdays. When you book your call, you'll see the next available slot in your local time zone.

If our time zones conflict or you're in a hurry to talk, just let Anthony know when you book and he'll do his best to accommodate you.

Can I book more than one advice call?

Yes, absolutely.

If you're preparing for a trade show, you can book a package of two advice calls here.

But otherwise, let's keep it simple and start with one. If you'd like to book more calls, Anthony will send you the link to do that after we talk.

Are advice calls introvert-friendly?

Yes! I'm an introvert too and I know how hard it can be to call up someone you don't know.

Here's how we fix that:

We'll talk via Zoom - just click a link to join my meeting room.

Choose audio-only if you like - that's fine with me.

You get to say "Here's what would help me get the most out of our call." There's a space for that on your client questionnaire.

I've worked with hundreds of creative people and I am one myself. I'll take good care of you.

Can I book an advice call now but use it later?

Yes. We only ask that you use your call within 18 months of purchase.

Can I rearrange my advice call?

Yes - there's a link to cancel your call and choose another time slot at the bottom of your invitation email.

Or shoot Anthony a line at anthony@indieretailacademy.com and he'll take care of you.

You have 18 months to use your advice call.

What if I have tech trouble?

Occasionally, the tech gremlins come out and cause trouble when it's time for us to talk.

You'll receive step-by-step instructions on how to log into my Zoom meeting room when you book. If something isn't working, try closing Zoom and start again by clicking the link in your invitation email. That often does the trick.

If not, no need to panic. Just email me at clare@indieretailacademy.com, let me know what's happening and we'll figure it out.

What if I don't show up to my advice call?

If you don't show up for our advice call and I don't hear from you, I'll wait in our Zoom meeting room for 30 minutes. I know unexpected situations can come up, especially when you're juggling lots of responsibilities.

If you miss our call completely but would still like to talk later, we can rearrange one new appointment - please email Anthony at anthony@indieretailacademy to set this up.

Can you help me with legal or accountancy questions?

No. I'm not a lawyer, accountant or financial advisor. An advice call is not a substitute for the legal or professional advice provided by your own lawyer, accountant or financial advisor. More on that here.

Can you review my catalogue, linesheet, website or pitch email?

Sure. If that's the main thing you want to accomplish with your advice call, you can tell me that in your client questionnaire.

I'll get it up on my screen and we'll talk it all through.

What tech set-up do I need to join our call?

Just your computer or phone. It's pretty simple and intuitive - all you have to do is click the invitation link in your booking email and follow the steps.

If you'd like a walkthrough, find one here.

Will there be a recording of my advice call?

Yes. I'll check it's okay with you to record the call at the start. If you'd like a copy of the recording, Anthony will whizz it over after we wrap up.

I feel kind of nervous about booking or talking to you.

That's normal!

If you're nervous because you have a question that isn't covered here... email me or open the chatbox and we'll take care of it.

If you're nervous because you feel like you're in a big mess... I can help you clear it up.

Also I've seen (and been in) some big messes in my time. They ALL got fixed by doing one small thing at a time.

If you're nervous because you're worried you'll get bad feedback about your linesheet, catalogue, pitch email or website... I'll tell you what I think could use some work, but I'll also tell you what you're doing brilliantly.

I'll be straight with you about areas for improvement, for sure, but I'll be just as straight about what's already good.

If you're nervous about spending money on consulting... you know your financial situation. If now's not the time, bookmark this page. I'll be here when you're ready.

If spending the money is possible, however, remember this is about helping you make more money from selling to shops. There are no guarantees, of course, but that's my goal for you.

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    Purchasing from the store

Youhave a 30-day money-back guarantee?

Yes. It's always safe to give Indie Retail Academy a try.

If for any reason you decide a purchase you make from the Indie Retail Academy store isn’t right for you, you can get your money back with no quibbles or hoops to jump through.

Email us within 30 days of purchase and you’ll get your full purchase price back – no questions asked.

How will I receive purchases I make in the store?

All Indie Retail Academy products are digital. You'll receive them in two ways.

First, you'll see download links when you complete your checkout.

And second, you'll receive a confirmation email containing your download links a few moments later.

How long will I have access to my purchases?

You have lifetime access. If you're having trouble accessing a purchase, email Anthony and he'll sort it out for you.

Help, I bought something but don't see the confirmation email.

The confirmation email containing your download links should go to the email address you entered during checkout.

Sometimes, however, those emails either accidentally go to spam, or they take their sweet time to show up in your inbox.

If you've given it 20 minutes and checked your spam or promotions folder with no joy, email Anthony right here.

He'll take good care of you.

Help, I'm an existing student and I've lost my password.

No problem. Email Anthony and he'll sort it out for you.

Why are your prices in US dollars?

Indie Retail Academy students live in countries all over the world. We can't yet offer transactions in every currency, although that's something we'd like to introduce in the future.

In the meantime, we picked US dollars to be our default currency. If USD isn't your local currency, your bank may charge you a small fee for processing the transaction.

How do I contact support?

Anthony's standing by to help you. Email him right here.

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    Trust and safety

Where can I see your privacy policy?

See our privacy policy here.

Where can I see your terms and conditions?

See our terms and conditions here.

Where can I see your disclaimer?

See our disclaimer here.

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    Questions for Clare

How long have you been an independent shopkeeper?

Anthony and I have been running Merry + Bright, our bricks-and-mortar store, since 2009. Have a look round here.

I've been teaching makers to sell to independent retailers at Indie Retail Academy since 2012.

Why did you start Indie Retail Academy?

I'll tell you right here.

Who have you worked with?

You might've seen me at or on Tizzit, the London Jewellery School, the Design Trust, Folksy, Top Drawer, Home & Gift, BBC Radio 4, Mollie Makes, Stockabl, Emergents, Craft Scotland or the Scottish Glass Society.

More on that here.

Could you write a Knowledge Hub article about this please?

Maybe - I'd certainly like to hear your idea.

Tell me about it by emailing Anthony at anthony@indieretailacademy.com or open the chat box at the foot of this page and let me know what you're thinking.

Can I interview you?

I love doing interviews. There's a whole page about how to get in touch about that here.

Can you teach my audience about wholesale?

Yes, maybe! Please get in touch with Anthony at anthony@indieretailacademy.com, tell me what you're picturing and I'll gladly get back to you.

Can you write a guest post for my site?

Yes, maybe! Please get in touch with Anthony at anthony@indieretailacademy.com, tell me what kind of article you're thinking of and I'll gladly get back to you.

How do I join your private community on Facebook?

Oh, we'd love to have you in the Sell Like An Artist community. They're a supportive, generous crowd who'll help you if they can.

Request to join here.

Do you accept guest posts or advertising?

We don't but thanks for thinking of us.

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    Questions about wholesale

What do I need to sell my work to shops?

1. You need at least one product which is completely ready for sale (it's certified if that's required, you have the right kinds of insurance and legal permissions to trade, it does what it's supposed to do and so on.)

2. You need an understanding of how buying and selling happens between independent retailers and makers.

3. You need a robust wholesale price that allows both you and the shopkeeper to make a profit.

4. You need wholesale terms and conditions.

5. You need a pitch email that makes retailers want to give you their attention.

6. You need a persuasive wholesale catalogue or line sheet that shows off your work and answers retailers' questions.

If you're already selling to the public, you've got the first one.

One of the great things about wholesale is how little new stuff you need.

More on all this here.

Why is wholesale good for makers?

I'll tell you right here.

What is a wholesale linesheet?

A linesheet is simply a document, either physical or digital, that tells retailers about your work. More details and an example here.

How do I price my work for wholesale?

There's lots of help with pricing here.

What's the difference between a line sheet and a catalogue?

I'll tell you right here.

As a complete beginner, where should I start?

Take a look around the Knowledge Hub and pick a topic that appeals to you. Read a few of those articles, then repeat. You'll start to get a sense of whether wholesale could be right for you.

And when you're ready, the free guides are standing by to help with that.

Don't see your question?

For admin whispering, tech help or customer support,
drop Anthony a line at anthony@indieretailacademy.com.

"Clare is the best resource for artists who want to expand into shops and stop feeling rubbish about being rejected."

NICOLA TAYLOR

Photographer

"Clare is the best resource for artists who want to expand into shops and stop feeling rubbish about being rejected."

NICOLA TAYLOR

Photographer

indie retail academy logo

33-35 High Street
Biggar
ML12 6DA
United Kingdom

Indie Retail Academy
33-35 High Street
Biggar
ML12 6DA
United Kingdom