You don't know
why it's not working.

But I might.

clare-cooper-square-for-web

You don't know
why it's not working.

But I might.

clare-cooper-square-for-web
clare-cooper-square-for-web

You don't know
why it's not working.

But I might.

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As a maker, you put heart, soul, time and money into your work.

But attracting shopkeepers who want to stock it has been…frustrating.

You research stores, write pitch emails, send samples, maybe even approach retailers in person.

You’re doing everything you’re “supposed” to do.

But it’s not working.

Now you’re disappointed, confused, running out of confidence and ready to throw in the towel.

But hang on...

There are reasons it's not working and they can be uncovered and fixed.

Often, those reasons are caused by misunderstandings and mistakes you don't even know about.

  • Are you SURE you're approaching the right kinds of stores?
  • Are you SURE your catalogue or line sheet tells retailers why they'd be better off giving you money, than not giving you money?
  • Are you SURE your introductory email hits the right buttons for busy shopkeepers, so they actually pay attention?

As a maker, you put heart, soul, time and money into your work.

But attracting shopkeepers who want to stock it has been…frustrating.

You research stores, write pitch emails, send samples, maybe even approach retailers in person.

You’re doing everything you’re “supposed” to do.

But it’s not working.

Now you’re disappointed, confused, running out of confidence and ready to throw in the towel.

But hang on...

There are reasons it's not working and they can be uncovered and fixed.

Often, those reasons are caused by misunderstandings and mistakes you don't even know about.

  • Are you SURE you're approaching the right kinds of stores?
  • Are you SURE your catalogue or line sheet tells retailers why they'd be better off giving you money, than not giving you money?
  • Are you SURE your introductory email hits the right buttons for busy shopkeepers, so they actually pay attention?

As a maker, you put heart, soul, time and money into your work.

But attracting shopkeepers who want to stock it has been…frustrating.

You research stores, write pitch emails, send samples, maybe even approach retailers in person.

You’re doing everything you’re “supposed” to do.

But it’s not working.

Now you’re disappointed, confused, running out of confidence and ready to throw in the towel.

But hang on...

There are reasons it's not working and they can be uncovered and fixed.

Often, those reasons are caused by misunderstandings and mistakes you don't even know about.

  • Are you SURE you're approaching the right kinds of stores?
  • Are you SURE your catalogue or line sheet tells retailers why they'd be better off giving you money, than not giving you money?
  • Are you SURE your introductory email hits the right buttons for busy shopkeepers, so they actually pay attention?
happy-maker
artist badges 4

Instead of giving up, how about a leg up?

Success in wholesale isn't set-and-forget for any maker. And it's not like they teach you this stuff at art school or on the Etsy seller forums.

No wonder you need straight answers, a simple list of things to work on and a confidence boost from knowing what you're doing well.

Book an advice call for feedback and support.

Straight answers, actionable ideas and gold stars as well as pointers.

Help with wholesale

If shops won't buy, let's figure out why.

$75 for 45 minutes

Asset 5@2x

You can have your
happily ever after.

Selling to shops can unlock years of regular, repeat income for makers.
So if you dream of owning a flourishing creative business that takes care of you,
here's what I can help you do.

STARTING

Figure out if wholesale is right for you.

Understand pricing for wholesale.

Set your terms and conditions.

Design a linesheet or catalogue.

Identify the right stores for your work.

Decide how to approach stores.

Write a persuasive pitch email.

Feel prepared, whatever happens.

GROWING

Get more stores placing orders.

Get more stores placing repeat orders.

Optimise your terms and conditions.

Turn your line sheet into a catalogue.

Get better results from your catalogue.

Make stores increasingly loyal to you.

Maximise the benefits of a trade show.

Tailor your wholesale set-up to suit you.

TROUBLESHOOTING

Diagnose why stores aren't buying.

Fix your catalogue or linesheet.

Fix your pitch email.

Fix your website.

Improve your strategy for finding stores.

Reduce churn.

Handle tricky situations.

Boost your confidence.

You can have your
happily ever after.

Selling to shops can unlock years of regular, repeat income for makers.
So if you dream of owning a flourishing creative business that takes care of you, here's what I can help you do.

STARTING

Figure out if wholesale is right for you.

Understand pricing for wholesale.

Set your terms and conditions.

Design a line sheet or catalogue.

Identify the right stores for your work.

Learn how to read a shop.

Write a persuasive pitch email.

Feel prepared, whatever happens.

GROWING

Get more stores placing orders.

Switch to wholesale from sale or return.

Optimise your terms and conditions.

Turn your line sheet into a catalogue.

Get better results from your catalogue.

Make stores increasingly loyal to you.

Maximise the benefits of a trade show.

Tailor your wholesale set-up to suit you.

TROUBLESHOOTING

Review your pitch email.

Review your catalogue.

Review your line sheet.

Review your product photos

Review your website.

Handle tricky situations.

Boost your confidence.

Diagnose why stores aren't buying.

"I could cry for how good and helpful this is. You've saved me from trying to find bandwidth I don't have."

GILLIAN GAMBLE

Illustrator

You can have your happily ever after.

Selling to shops can unlock years of regular, repeat income for makers.
So if you dream of owning a flourishing creative business that takes care of you,
here's what I can help you do.

STARTING

Figure out if wholesale is right for you.

Understand pricing for wholesale.

Set your terms and conditions.

Design a line sheet or catalogue.

Identify the right stores for your work.

Learn how to read a shop.

Write a persuasive pitch email.

Feel prepared, whatever happens.

GROWING

Get more stores placing orders.

Switch to wholesale from sale or return.

Optimise your terms and conditions.

Turn your line sheet into a catalogue.

Get better results from your catalogue.

Make stores increasingly loyal to you.

Maximise the benefits of a trade show.

Tailor your wholesale set-up to suit you.

TROUBLESHOOTING

Review your pitch email.

Review your catalogue.

Review your line sheet.

Review your product photos

Review your website.

Handle tricky situations.

Boost your confidence.

Diagnose why stores aren't buying.

"I could cry for how good and helpful this is. You've saved me from trying to find bandwidth I don't have."

GILLIAN GAMBLE

Illustrator

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When you're ready,

fix those reasons

Help with wholesale

When you're ready,

Here's how we fix those reasons

Help with wholesale

#1

Get on my calendar.

Click the booking button, complete your checkout and reserve a time slot.

#2

Tell me what's not working

Open up your client questionnaire to tell me what's happening - and what you WANT to happen.

#3

Let's make it work better.

We'll talk through your catalogue, line sheet, pitch email or website and make a simple action plan for you to follow.

#1

Get on my
calendar.

Click the booking button,
complete your checkout
and reserve a time slot.

#2

Tell me what's
not working

Open up your client questionnaire to tell me what's happening - and what you WANT to happen.

#3

Let's make it
work better.

We'll talk through your catalogue, line sheet, pitch email or website and make a simple action plan for you to follow.

#1

Get on my
calendar.

Click the booking button,
complete your checkout
and reserve a time slot.

#2

Tell me what's
not working

Open up your client questionnaire to tell me what's happening - and what you WANT to happen.

#3

Let's make it
work better.

We'll talk through your catalogue, line sheet, pitch email or website and make a simple action plan for you to follow.

Help with wholesale

If shops won't buy,
let's figure out why.

$75 for 45 minutes

If shops won't buy, let's figure out why.

$75 for 45 minutes

Are you getting ready for a trade show?

Because there's an advice call package for that.

You get two advice calls. The first is about your catalogue or linesheet. This is what retailers take away after visiting your stand so I'll give you feedback to make it as punchy and persuasive as possible.

In your second call, we'll talk about welcoming retailers, handling unexpected questions, how not to look awkward, what to do when your stand is quiet and how to follow up after the show.

creative woman2

Are you getting ready for a trade show?

Because there's an advice call package for that.

creative woman2

You get two advice calls. The first is about your catalogue or linesheet. This is what retailers take away after visiting your stand so I'll give you feedback to make it as punchy and persuasive as possible.

In your second call, we'll talk about welcoming retailers, handling unexpected questions, how not to look awkward, what to do when your stand is quiet and how to follow up after the show.

Are you getting ready for a trade show?

Because there's an advice call package for that.

You get two advice calls. The first is about your catalogue or linesheet. This is what retailers take away after visiting your stand so I'll give you feedback to make it as punchy and persuasive as possible.

In your second call, we'll talk about welcoming retailers, handling unexpected questions, how not to look awkward, what to do when your stand is quiet and how to follow up after the show.

creative woman2

Help with wholesale

Squeeeeeeze the maximum
benefit from exhibiting.

$140 for 45 minutes x 2

Squeeeeeeze the maximum
benefit from exhibiting.

$140 for 45 minutes x 2

INDIE RETAIL ACADEMY CLIENTS HAVE EXHIBITED AT
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Frequently Asked Questions

And the answers you're looking for.

Interested in booking an advice call but there's a question you need answerered first? Click the purple button on the right to open a chat with me - I monitor the chatbox personally.