You're probably judging yourself against an illusion.
100 Ways To Get Retailers Placing More Than One Order. Encouraging your existing stockists to order again is easier, faster and cheaper than converting new stores. Here's a big list of ideas to help you get the ball rolling.
How To Make Your Customers Feel Good. Are you accidetally making your buyers go "Urrrgh" or "AAAARGH" or Eeeek!" at certain points in your sales process? Here's why smoothing out those sticking points is a smart thing to do.