Asking Stores
To Buy

The articles in this section of the Knowledge Hub talk about the pitching bit of selling to shops, where you actually approach a store and ask them to buy your work.

When you get zero response or an outright “no” from a retailer, here’s what it means.

No meerkats will be put to work in a ball bearing factory if you don’t pitch your work now now now.

This is why we retailers go into our stockrooms, turn off the lights and rub peppermint lip balm on our eyelids.

This is important because retailers will probably have your competitors’ products on their shelves.

"Pitching to shops by email seems like a lot of hassle. Can’t I just approach stores in person?"

She may not realise it but sending that email was almost certainly a complete waste of the artist’s time.

We NEVER, NEVER say that word because it makes you recite the USS Indianapolis speech from Jaws.

Why is there such a difference between how artists come across in pitch emails and what they’re actually like?

I’m amazed the streets aren’t filled with enraged artists howling “WHAT THE HELL DO YOU WANT FROM ME?”

To get orders from stores, you need an edge, a point of difference that helps you stand out. Part 1 of Pitch Emails For Artists

Good things happen when you're natural, honest and engaging in pitches to stores. Part 2 of Pitch Emails For Artists.

Two examples of pitch emails that treat retailers like cash machines. Part 3 of Pitch Emails For Artists.

When your pitch allows us to tick off an item on our checklist, we give you points. Part 4 of Pitch Emails For Artists.

 If you make me want to know more about you, and I'll grant you one golden coin. Part 5 of Pitch Emails For Artists.

How to warm up retailers in advance so you’re more likely to get the response you want. Part 6 of Pitch Emails For Artists.

If you’ve got reason to believe that a particular store will be strongly interested in your work, just get in touch.