About Page Repair Kit

A Step-By-Step Process For Writing
A Sales-Boosting About Page

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You know your website needs
an About Page.

But are you stuck on what to say?

Dread. Procrastination.

The urge to throw your computer in the sea.

These are all signs that you're struggling to write your About Page.

Many creative people find this difficult.

What are you supposed to say, anyway?

I can tell you, but first I have a question.

Ever read an About Page and thought:

"At last. THIS is the person I'm looking for."

  • Then you bought their stuff because ...
  • You felt "They're talking straight to me..."
  • You felt "They totally understand what I need..."
  • You said "I want them to solve my problem."

The About Page Repair Kit is a simple process for creating a persuasive, professional About Page.

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Get Your Perfect About Page
In 3 Simple Steps.

This is the process I use when working with clients.
Here's how it goes.

First, we work out what About Pages are really for.

Flicking through random posts and articles can leave you with a million conflicting ideas about what an About Page should do. So our first step is to cut through the noise and get complete clarity on the SINGLE, SIMPLE JOB of every About Page.

  • What visitors CRAVE from your About Page.
  • The true reason they click on it in the first place.
  • How to instantly ignite their excitement about you.
About Page Repair Kit
About Page Repair Kit

Next, we work out the goal of your specific About Page.

People land on your About Page for dozens of different reasons. As you may have realised, trying to appeal them is a quick way to give yourself a migraine. Instead, you'll finally discover the ONE TYPE of visitor your About Page must speak to. Get this right and you'll make those people think you're reading their minds.

  • Tell your story in a way that turns visitors into BUYERS. 
  • How to brag strategically, without being cutesy or awkward.
  • The answer to "Why should I care about what you do?"

Then, we make sure you avoid all the common About Page screw-ups.

In the final step you'll learn the best practices that make a huge difference to how well your About Page performs. You may not love being told what to do. I don't either. But these simple principles fall under the heading "LESSONS LEARNED." Take the hint and there's no need to find this stuff out the hard way.

  • The "Funnel Of Doom" structure that instantly hooks buyers.
  • 12 BIG mistakes that make buyers click away.
  • Simple fixes and tweaks for even better results.
About Page Repair Kit

And just like that,
your About Page is DONE.

Your About Page is one of the busiest and most important pages on your website. When you finish this little class it'll finally be on track.

Not just any old track, but the fast track.

That’s not because it contains magic templates or some one-size-fits-all formula.

The About Page Repair Kit simply teaches you the kind of thinking that gets you more clicks, more customers and, ultimately, more cash.

Here's everything you're about to get:

About Repair Kit Iphone

LISTEN
Podcast-quality
recording of class

About Page Repair Kit

READ
Instant download of
class PDF

About Page Repair Kit Worksheets

SCRIBBLE
Printable + editable
worksheets

Ready to cross this little problem off your to-do list, once and for all?

Get the About Page Repair Kit
now for just $47

Talk about yourself in a way that sells, and actually feels good.

About Page Repair Kit

"How long before my About Page is done?"

If you wanted to, you could use the About Page Repair Kit to create the bones of a great About Page in an afternoon. Give it a weekend or a couple of evenings and you'll come up with something more polished. The time frame depends on your writing process, but this is a fluff-free, fast-acting, practical class.

"I'm not a writer. Can this work for me?"

You don't have to be Hemingway to use this kit. Copy writing is a skill you must develop to succeed as a creative entrepreneur. The About Page Repair Kit won't bore or bamboozle you, talk down to you or load you up with a bunch of stuff you don't actually need to know. It's short, it's fun and it gets results - even if you wouldn't call yourself a writer.

About Repair Kit Iphone

LISTEN
Podcast-quality
recording of class

About Page Repair Kit

READ
Instant download of
class PDF

About Page Repair Kit Worksheets

SCRIBBLE
Printable + editable
worksheets

"What happens when I order?"

You'll be taken to a page to confirm your purchase. Once your order is complete, you'll receive an email with instant access to the entire kit.

"How long do I have access to the About Page Repair Kit?"

Forever. The whole thing is yours for life, including free updates. Use it to help you write your About Page now, the welcome note in your wholesale catalogue next year, and a pitch letter to a store three years from now. Basically, whenever you need to talk about yourself in written form, this kit has you covered.

About Page Repair Kit
Clare Yuille Bio Picture

 About Clare

Clare Yuille owns Merry + Bright, an award-winning lifestyle store in the Scottish Borders. She's also a wholesale consultant to hundreds of product-based creative businesses. Her clients and students work in all disciplines, from fashion to furniture, and range from start-ups to established suppliers with dozens of domestic and international stockists. Clare's been teaching artists to sell their work to shops since 2012.

Her clients' achievements include doubling their number of wholesale accounts, winning prestigious stockists such as The National Trust and Tate Modern, exhibiting at Maison Et Objet, Autumn Fair, NY Now, Top Drawer, BCTF and International Jewellery London, pitching at Liberty's Open Call and collaborating with Anthropologie on surface design.

She's spoken about selling to shops for The Design Trust, Maker's Biz, Folksy, the London Jewellery School, Emergents and Paperfest, and her programmes have helped over 10,000 artists sell their work to shops.

Folksy logo 2017
top drawer 2017
Craft Scotland Logo
Design Trust Logo
Maker's Biz

Ready to cross this little problem off your to-do list, once and for all?

Get the About Page Repair Kit
now for just $47