You can sell
your work to shops.

Even if you're an introvert who hates selling

Sell-your-work-to-shops-header
box-girl-for-mobile-web
5-price-stickers

Welcome to Indie Retail Academy, where makers learn to sell their work to independent retailers.

It's like Hogwarts for wholesale.

Welcome to Indie Retail Academy, where makers learn to sell their products to independent retailers.

It's like Hogwarts for wholesale.

Let's put the most vibrant version of you (and the lovely thing you make) in front of stores.

Let's put the most vibrant version of you (and the lovely thing you make) in front of stores.

Louise-in-studio
home-badges-50-opt

You want a steady income from making your products.

And you know selling those products to shops could help you get there. But you've been putting it off because:

  • You really hate "selling yourself"
  • You've tried and failed in the past.
  • You're nervous about doing it wrong.
Louise-in-studio

You want a steady income from making your products.

And you know selling those products to shops could help you get there. But you've been putting it off because:

  • You really hate "selling yourself"
  • You've tried and failed in the past.
  • You're nervous about doing it wrong.
louise-for-tablets

You want a steady income.

And you know selling your products to shops could help you get there. But you've been putting it off because:

  • You really hate "selling yourself"
  • You've tried and failed in the past.
  • You're nervous about doing it wrong.

But what if approaching stores didn't make you nervous?

They don't teach you how to sell to shops at art school or on the Etsy seller forums, so there's often a lot of stress and guesswork.

But what if you knew what retailers are looking for AND felt so well prepared you couldn't wait to approach the best independent stores?

You can have that.

But first you need to know...

home-page-wholesale-artist-working

But what if approaching stores didn't make you nervous?

They don't teach you how to sell to shops at art school or on the Etsy seller forums, so there's often a lot of stress and guesswork.

But what if you knew what retailers are looking for AND felt so well prepared you couldn't wait to approach the best independent stores?

You can have that.

But first you need to know...

home-page-wholesale-artist-working
office-girl-for-tablet-web

But what if approaching stores didn't make you nervous?

They don't teach you how to sell to shops at art school or on the Etsy seller forums, so there's often a lot of stress and guesswork.

But what if you knew what retailers are looking for AND felt so well prepared you couldn't wait to approach the best independent stores?

You can have that.

But first you need to know...

"Is wholesale right for me?"

Free Beginner's Guides to help you decide.

How-long-till-I-start-making-money-free-guide

"How Much Money Can I Make?"

Subscribe below for the free guide

How-much-time-is-required-free-guide

"How Much Time Is Required?"

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What-if-I'm-scared-of-selling-free-guide

"What If I'm Scared Of Selling?"

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How-long-till-I-start-making-money-free-guide

"How Much Money Can I Make?"

Subscribe below for the free guide

How-much-time-is-required-free-guide

"How Much Time Is Required?"

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What-if-I'm-scared-of-selling-free-guide

"What If I'm Scared Of Selling?"

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what-is-the-work-like-in-wholesale-free-guide

"What's The Work Like In Wholesale?"

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What-tools-and-tech-are-required-free-guide

"What Kind Of Person Is A Good Fit?"

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Will-stores-trust-me-if-I'm-new-free-guide

"Will Stores Trust Me If I'm New?"

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what-is-the-work-like-in-wholesale-free-guide

"What's The Work Like In Wholesale?"

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What-tools-and-tech-are-required-free-guide

"What Kind Of Person Is A Good Fit?"

Subscribe below for the free guide

Will-stores-trust-me-if-I'm-new-free-guide

"Will Stores Trust Me If I'm New?"

Subscribe below for the free guide

How-long-till-I-start-making-money-free-guide

"How Much Money Can I Make?"

Subscribe below for
the free guide

How-much-time-is-required-free-guide

"How Much Time Is Required?"

Subscribe below for
the free guide

What-if-I'm-scared-of-selling-free-guide

"What If I'm Scared Of Selling?"

Subscribe below for
the free guide

what-is-the-work-like-in-wholesale-free-guide

"What's The Work Like In Wholesale?"

Subscribe below for
the free guide

What-tools-and-tech-are-required-free-guide

"What Kind Of Person Is A Good Fit?"

Subscribe below for
the free guide

Will-stores-trust-me-if-I'm-new-free-guide

"Will Stores Trust Me If I'm New?"

Subscribe below for
the free guide

Subscribe and save 100+ hours of research.

Subscribe now and get all six free Beginner's Guides, weekly wholesale tips and the occasional offer to help you sell your work to shops.

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helpwithwholesale

Subscribe and save 100+ hours of research.

Subscribe now and get all six free Beginner's Guides, weekly wholesale tips and the occasional offer to help you sell your work to shops.

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.

Your information will never be shared because I'm not a jerk | By subscribing you agree to my privacy policy.

helpwithwholesale

Subscribe and save 100+ hours of research.

Subscribe now and get all six free Beginner's Guides, weekly wholesale tips and the occasional offer to help you sell your work to shops.

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.

Your information will never be shared because I'm not a jerk | By subscribing you agree to my privacy policy.

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Asset 5@2x

You can have your
happily ever after.

Selling to shops can unlock years of regular, repeat income for makers.
So if you dream of owning a flourishing creative business that takes care of you,
here's what I can help you do.

STARTING

Figure out if wholesale is right for you.

Understand pricing for wholesale.

Set your terms and conditions.

Design a linesheet or catalogue.

Identify the right stores for your work.

Decide how to approach stores.

Write a persuasive pitch email.

Feel prepared, whatever happens.

GROWING

Get more stores placing orders.

Get more stores placing repeat orders.

Optimise your terms and conditions.

Turn your line sheet into a catalogue.

Get better results from your catalogue.

Make stores increasingly loyal to you.

Maximise the benefits of a trade show.

Tailor your wholesale set-up to suit you.

TROUBLESHOOTING

Diagnose why stores aren't buying.

Fix your catalogue or linesheet.

Fix your pitch email.

Fix your website.

Improve your strategy for finding stores.

Reduce churn.

Handle tricky situations.

Boost your confidence.

You can have your
happily ever after.

Selling to shops can unlock years of regular, repeat income for makers.
So if you dream of owning a flourishing creative business that takes care of you, here's what I can help you do.

STARTING

Figure out if wholesale is right for you.

Understand pricing for wholesale.

Set your terms and conditions.

Design a line sheet or catalogue.

Identify the right stores for your work.

Learn how to read a shop.

Write a persuasive pitch email.

Feel prepared, whatever happens.

GROWING

Get more stores placing orders.

Switch to wholesale from sale or return.

Optimise your terms and conditions.

Turn your line sheet into a catalogue.

Get better results from your catalogue.

Make stores increasingly loyal to you.

Maximise the benefits of a trade show.

Tailor your wholesale set-up to suit you.

TROUBLESHOOTING

Review your pitch email.

Review your catalogue.

Review your line sheet.

Review your product photos

Review your website.

Handle tricky situations.

Boost your confidence.

Diagnose why stores aren't buying.

"I could cry for how good and helpful this is. You've saved me from trying to find bandwidth I don't have."

GILLIAN GAMBLE

Illustrator

You can have your happily ever after.

Selling to shops can unlock years of regular, repeat income for makers.
So if you dream of owning a flourishing creative business that takes care of you,
here's what I can help you do.

STARTING

Figure out if wholesale is right for you.

Understand pricing for wholesale.

Set your terms and conditions.

Design a line sheet or catalogue.

Identify the right stores for your work.

Learn how to read a shop.

Write a persuasive pitch email.

Feel prepared, whatever happens.

GROWING

Get more stores placing orders.

Switch to wholesale from sale or return.

Optimise your terms and conditions.

Turn your line sheet into a catalogue.

Get better results from your catalogue.

Make stores increasingly loyal to you.

Maximise the benefits of a trade show.

Tailor your wholesale set-up to suit you.

TROUBLESHOOTING

Review your pitch email.

Review your catalogue.

Review your line sheet.

Review your product photos

Review your website.

Handle tricky situations.

Boost your confidence.

Diagnose why stores aren't buying.

"I could cry for how good and helpful this is. You've saved me from trying to find bandwidth I don't have."

GILLIAN GAMBLE

Illustrator

Whenever you're ready,

There are 3 ways I can help you

Whenever you're ready,

three ways I can help copy light

help with wholesale

If you're brand new,
here's what to do.

If you want stores to say yes, you don't have to guess.

If shops won't buy, let's figure out why.

If you're brand new,
here's what
to do.

If you want stores to
say yes, you don't
have to guess.

If shops won't buy,
let's figure out
why.

If you're brand new,
here's what to do.

If you want stores to say yes,
you don't have to guess.

If shops won't buy,
let's figure out why.

magic square

Being ghosted by stores is the worst.

Asking retailers to buy your work can be exciting at first. But if you don't know what we expect, you can end up in a frustrating rut. Comparing yourself to other artists. Blaming yourself when you don't hear back. Wondering if the lovely thing you make is good enough.

I can help you step off the rollercoaster by kitting you out with artist-friendly tools and guidance every step of the way. Knowledge is power and feeling powerful is what you need right now.

magic square

Being ghosted by stores is the worst.

Asking retailers to buy your work can be exciting at first. But if you don't know what we expect, you can end up in a frustrating rut. Comparing yourself to other artists. Blaming yourself when you don't hear back. Wondering if the lovely thing you make is good enough.

I can help you step off the rollercoaster by kitting you out with artist-friendly tools and guidance every step of the way. Knowledge is power and feeling powerful is what you need right now.

magic square

Being ghosted by stores is the worst.

Asking retailers to buy your work can be exciting at first. But if you don't know what we expect, you can end up in a frustrating rut. Comparing yourself to others. Blaming yourself when you don't hear back.

I can help you step off the rollercoaster by kitting you out with artist-friendly tools and guidance every step of the way. Knowledge is power and feeling powerful is what you need right now.

5-price-stickers

What kinds of independent stores do Indie Retail Academy students sell to?