You can sell
your work to shops.
Even if you're an introvert who hates selling



Welcome to Indie Retail Academy, where makers learn to sell their work to independent retailers.
It's like Hogwarts for wholesale.
Welcome to Indie Retail Academy, where makers learn to sell their products to independent retailers.
It's like Hogwarts for wholesale.
Let's put the most vibrant version of you (and the lovely thing you make) in front of stores.
Let's put the most vibrant version of you (and the lovely thing you make) in front of stores.


You want a steady income from making your products.
And you know selling those products to shops could help you get there. But you've been putting it off because:

You want a steady income from making your products.
And you know selling those products to shops could help you get there. But you've been putting it off because:

You want a steady income.
And you know selling your products to shops could help you get there. But you've been putting it off because:
But what if approaching stores didn't make you nervous?
They don't teach you how to sell to shops at art school or on the Etsy seller forums, so there's often a lot of stress and guesswork.
But what if you knew what retailers are looking for AND felt so well prepared you couldn't wait to approach the best independent stores?
You can have that.
But first you need to know...

But what if approaching stores didn't make you nervous?
They don't teach you how to sell to shops at art school or on the Etsy seller forums, so there's often a lot of stress and guesswork.
But what if you knew what retailers are looking for AND felt so well prepared you couldn't wait to approach the best independent stores?
You can have that.
But first you need to know...


But what if approaching stores didn't make you nervous?
They don't teach you how to sell to shops at art school or on the Etsy seller forums, so there's often a lot of stress and guesswork.
But what if you knew what retailers are looking for AND felt so well prepared you couldn't wait to approach the best independent stores?
You can have that.
But first you need to know...
"Is wholesale right for me?"
Free Beginner's Guides to help you decide.

"How Much Money Can I Make?"
Subscribe below for the free guide

"How Much Time Is Required?"
Subscribe below for the free guide

"What If I'm Scared Of Selling?"
Subscribe below for the free guide

"How Much Money Can I Make?"
Subscribe below for the free guide

"How Much Time Is Required?"
Subscribe below for the free guide

"What If I'm Scared Of Selling?"
Subscribe below for the free guide

"What's The Work Like In Wholesale?"
Subscribe below for the free guide

"What Kind Of Person Is A Good Fit?"
Subscribe below for the free guide

"Will Stores Trust Me If I'm New?"
Subscribe below for the free guide

"What's The Work Like In Wholesale?"
Subscribe below for the free guide

"What Kind Of Person Is A Good Fit?"
Subscribe below for the free guide

"Will Stores Trust Me If I'm New?"
Subscribe below for the free guide

"How Much Money Can I Make?"
Subscribe below for
the free guide

"How Much Time Is Required?"
Subscribe below for
the free guide

"What If I'm Scared Of Selling?"
Subscribe below for
the free guide

"What's The Work Like In Wholesale?"
Subscribe below for
the free guide

"What Kind Of Person Is A Good Fit?"
Subscribe below for
the free guide

"Will Stores Trust Me If I'm New?"
Subscribe below for
the free guide
Subscribe and save 100+ hours of research.
Subscribe now and get all six free Beginner's Guides, weekly wholesale tips and the occasional offer to help you sell your work to shops.
Your information will never be shared because I'm not a jerk | By subscribing you agree to my privacy policy.
helpwithwholesale
Subscribe and save 100+ hours of research.
Subscribe now and get all six free Beginner's Guides, weekly wholesale tips and the occasional offer to help you sell your work to shops.
Your information will never be shared because I'm not a jerk | By subscribing you agree to my privacy policy.
helpwithwholesale
Subscribe and save 100+ hours of research.
Subscribe now and get all six free Beginner's Guides, weekly wholesale tips and the occasional offer to help you sell your work to shops.
Your information will never be shared because I'm not a jerk | By subscribing you agree to my privacy policy.







You can have your
happily ever after.
Selling to shops can unlock years of regular, repeat income for makers.
So if you dream of owning a flourishing creative business that takes care of you,
here's what I can help you do.
STARTING
Figure out if wholesale is right for you.
Understand pricing for wholesale.
Set your terms and conditions.
Design a linesheet or catalogue.
Identify the right stores for your work.
Decide how to approach stores.
Write a persuasive pitch email.
Feel prepared, whatever happens.
GROWING
Get more stores placing orders.
Get more stores placing repeat orders.
Optimise your terms and conditions.
Turn your line sheet into a catalogue.
Get better results from your catalogue.
Make stores increasingly loyal to you.
Maximise the benefits of a trade show.
Tailor your wholesale set-up to suit you.
TROUBLESHOOTING
Diagnose why stores aren't buying.
Fix your catalogue or linesheet.
Fix your pitch email.
Fix your website.
Improve your strategy for finding stores.
Reduce churn.
Handle tricky situations.
Boost your confidence.
You can have your
happily ever after.
Selling to shops can unlock years of regular, repeat income for makers.
So if you dream of owning a flourishing creative business that takes care of you, here's what I can help you do.
STARTING
Figure out if wholesale is right for you.
Understand pricing for wholesale.
Set your terms and conditions.
Design a line sheet or catalogue.
Identify the right stores for your work.
Learn how to read a shop.
Write a persuasive pitch email.
Feel prepared, whatever happens.
GROWING
Get more stores placing orders.
Switch to wholesale from sale or return.
Optimise your terms and conditions.
Turn your line sheet into a catalogue.
Get better results from your catalogue.
Make stores increasingly loyal to you.
Maximise the benefits of a trade show.
Tailor your wholesale set-up to suit you.
TROUBLESHOOTING
Review your pitch email.
Review your catalogue.
Review your line sheet.
Review your product photos
Review your website.
Handle tricky situations.
Boost your confidence.
Diagnose why stores aren't buying.
"I could cry for how good and helpful this is. You've saved me from trying to find bandwidth I don't have."
GILLIAN GAMBLE
Illustrator
You can have your happily ever after.
Selling to shops can unlock years of regular, repeat income for makers.
So if you dream of owning a flourishing creative business that takes care of you,
here's what I can help you do.
STARTING
Figure out if wholesale is right for you.
Understand pricing for wholesale.
Set your terms and conditions.
Design a line sheet or catalogue.
Identify the right stores for your work.
Learn how to read a shop.
Write a persuasive pitch email.
Feel prepared, whatever happens.
GROWING
Get more stores placing orders.
Switch to wholesale from sale or return.
Optimise your terms and conditions.
Turn your line sheet into a catalogue.
Get better results from your catalogue.
Make stores increasingly loyal to you.
Maximise the benefits of a trade show.
Tailor your wholesale set-up to suit you.
TROUBLESHOOTING
Review your pitch email.
Review your catalogue.
Review your line sheet.
Review your product photos
Review your website.
Handle tricky situations.
Boost your confidence.
Diagnose why stores aren't buying.
"I could cry for how good and helpful this is. You've saved me from trying to find bandwidth I don't have."
GILLIAN GAMBLE
Illustrator
Whenever you're ready,
There are 3 ways I can help you
Whenever you're ready,

help with wholesale
If you're brand new,
here's what to do.
If you want stores to say yes, you don't have to guess.
If shops won't buy, let's figure out why.
If you're brand new,
here's what
to do.
If you want stores to
say yes, you don't
have to guess.
If shops won't buy,
let's figure out
why.
If you're brand new,
here's what to do.
If you want stores to say yes,
you don't have to guess.
If shops won't buy,
let's figure out why.

Being ghosted by stores is the worst.
Asking retailers to buy your work can be exciting at first. But if you don't know what we expect, you can end up in a frustrating rut. Comparing yourself to other artists. Blaming yourself when you don't hear back. Wondering if the lovely thing you make is good enough.
I can help you step off the rollercoaster by kitting you out with artist-friendly tools and guidance every step of the way. Knowledge is power and feeling powerful is what you need right now.

Being ghosted by stores is the worst.
Asking retailers to buy your work can be exciting at first. But if you don't know what we expect, you can end up in a frustrating rut. Comparing yourself to other artists. Blaming yourself when you don't hear back. Wondering if the lovely thing you make is good enough.
I can help you step off the rollercoaster by kitting you out with artist-friendly tools and guidance every step of the way. Knowledge is power and feeling powerful is what you need right now.

Being ghosted by stores is the worst.
Asking retailers to buy your work can be exciting at first. But if you don't know what we expect, you can end up in a frustrating rut. Comparing yourself to others. Blaming yourself when you don't hear back.
I can help you step off the rollercoaster by kitting you out with artist-friendly tools and guidance every step of the way. Knowledge is power and feeling powerful is what you need right now.

What kinds of independent stores do Indie Retail Academy students sell to?